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All Journal Jurnal Intelek Insan Cendikia
Diya Ayu Luspita Wulansuci
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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MODEL KOMUNIKASI GENERASI MUDA: STUDI KASUS KRITIK AURA CINTA TERHADAP DEDDY MULYADI Nadiya Fuada; Husein Haidar Ali; Rohmadatul Huda; Diya Ayu Luspita Wulansuci
Jurnal Intelek Insan Cendikia Vol. 2 No. 6 (2025): JUNI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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This study examines the communication model of the younger generation in conveying social criticism through digital media, using the case study of Aura Cinta’s criticism against Deddy Mulyadi. The research focuses on analyzing political communication models, hyperpersonal communication based on CMC, and mass communication in the context of delivering social criticism. The research method used is a descriptive qualitative approach with discourse analysis on the criticism video uploaded by Aura Cinta on social media. The results indicate that the younger generation effectively utilizes digital media to express their critical views with a clear, assertive, and participatory communication style. Through digital platforms, the social criticism conveyed has a high spreadability and significantly influences public opinion. These findings suggest that social media is an important instrument in amplifying the voices of the younger generation in public discourse.
ANALISIS STRATEGI DAN TANTANGAN RESELLER DALAM BISNIS ONLINE FASHION MUSLIM: PENDEKATAN KUALITATIF PADA RESELLER GAMIS DAN HIJAB DI PEMALANG Diya Ayu Luspita Wulansuci
Jurnal Intelek Insan Cendikia Vol. 2 No. 11 (2025): November 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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The development of digital technology and social media has opened up great opportunities for people to do business online. One form of business that is growing rapidly is the reseller system, whereby individuals purchase products from suppliers to resell them online. This study aims to analyze the strategies, opportunities, and challenges faced by resellers of Muslim fashion products, particularly gamis and hijabs, in Pemalang Regency. The research method used is qualitative with an empirical approach, through observation and direct interviews with business actors. The results show that the success of a reseller business is greatly influenced by personal motivation, digital marketing creativity, consistency in promotion, and the ability to build customer trust. Social media such as WhatsApp, Facebook, and TikTok play an important role in expanding market reach and strengthening personal branding. However, limited capital, dependence on suppliers, and technical obstacles such as delivery delays are major challenges that must be overcome. In conclusion, the Muslim fashion reseller business has promising economic potential if managed with innovative digital marketing strategies that are adaptive to technological developments.
Co-Authors Husein Haidar Ali Nadiya Fuada Rohmadatul Huda