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The Effect of Multiple Choice and Essay Assessments Based on Everyday Contexts on English Learning Outcomes of Students in Grade VII of Junior High School Amalia Zulfan Hadi; Nasiha Amirotul Khoiriyah; Mika Avialisha Tama; Selnistia Hidayani
Jurnal Intelek Insan Cendikia Vol. 2 No. 6 (2025): JUNI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study investigates the implementation and outcomes of context-based multiple-choice and essay assessments in English learning among seventh-grade junior high school students as young learners. Using a descriptive quantitative method, 16 students at SMP Islam Nur Al Qalam were tested using questions related to daily life topics (e.g., self-introduction, daily routines). Results showed that 75% scored in the “Good” to “Excellent” range on the multiple-choice test, and 50% did so on the essay section. These findings suggest that contextual assessments enhance students’ understanding and expression, supporting the Contextual Teaching and Learning theory. The study concludes that this assessment approach is effective and appropriate for evaluating English outcomes in young learners. Therefore, contextual assessments are considered effective and age-appropriate tools for evaluating English learning outcomes among young learners in junior high school.
Presuposisi Dalam Strategi Branding Kosmetik Di Shopee Live Ziyan Annisah; Nasiha Amirotul Khoiriyah; Tatu Siti Rohbiah
Deiksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 13 No 1 (2026): Deiksis
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/dj.v13i1.11223

Abstract

This study aims to comprehensively analyze the pragmatics ofpresuppositions used in cosmetics branding on Shopee Live and toidentify the linguistic strategies used by sellers in buildingrelationships with buyers. This study adopted a descriptivequalitative method, using observational data from ten Shopee Livesession recordings of popular cosmetic brands (Emina, Glad2Glow,IMPLORA, Instaperfect, Mother of Pearls (MOP), OMG, Pinkflash,Sea Makeup, Somethinc, and Wardah) recorded between April 19-21, 2025. Data collection involved systematic observation, verbatimtranscription of sellers' conversations, and detailed analysis of theuse of presuppositions and other interpersonal linguistic strategies.The results show that presuppositions serve as a crucial strategiccommunication tool, effective in forming shared assumptions,implicitly conveying product information and benefits, and subtlycreating purchase urgency without explicit commands. Furthermore,this study identified that sellers strategically use presuppositionswithin broader linguistic strategies, such as personal greetings andpersonal usage testimonials, to build closeness and trust, therebyinfluencing buyers' purchasing decisions by appealing to emotionalvalues and fostering brand loyalty