Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Media Bina Ilmiah JUNITA : Jurnal Bisnis dan Pariwisata
Debora Molina Dyanti
Unknown Affiliation
Humanities Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PEMANFAATAN MEDIA SOSIAL OLEH UMKM (USAHA MIKRO, KECIL, DAN MENENGAH) Debora Molina Dyanti
Media Bina Ilmiah Vol. 18 No. 9: April 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i9.767

Abstract

Setiap tahun, jumlah pengguna internet Indonesia meningkat seiring kemajuan teknologi. Salah satu keuntungan dari kemajuan teknologi dan internet adalah media sosial. Berbagai kalangan saat ini sudah banyak menggunakan banyak hal tak terkecuali adalah UMKM. UMKM harus dapat menggunakan media sosial untuk mengembangkan dan mempromosikan bisnis mereka. Namun, beberapa UMKM tidak dapat memanfaatkan media sosial sepenuhnya. Dalam penelitian ini sendiri memiliki tujuan memaksimalkan penggunaan media sosial. Penelitian ini menggunakan sample UMKM yang menggunakan media sosial dengan aktif. Dalam penelitian ini memiliki temuan yang nanti digunakan sebagai pengetahuan untuk khalayak umum dan UMKM secara khusus.
Penggunaan Whatsapp Business untuk Pemasaran Jasa dari UMKM di Indonesia Debora Molina Dyanti; M Rachman Mulyandi; Salman Eka Puta; Jovita Widjaja
JUNITA: Jurnal Bisnis dan Pariwisata Vol. 1 No. 1 (2025): December 2025
Publisher : Universitas Matana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33510/junita.2025.1.1.25-30

Abstract

The Purpose of this study is to analyze the role of WhatsApp Business in assisting Micro, Small, and Medium Enterprises (MSMEs) in the field of service marketing to increase sales. The research method applied is qualitative with a literature study approach. The results of the study show that WhatsApp Business significantly increases customer engagement, reduces operational costs, and strengthens consumer loyalty through features such as broadcasts, contact labels, and simple consumer relationship integration. However, challenges such as technological resistance and data privacy remain obstacles. Overall, this platform revolutionizes traditional service marketing into an inclusive digital model, with increased sales in sectors such as financial consulting, electronics repair, and tailoring services. Recommendations from the study include suggestions for MSMEs to adopt continuous digital literacy training through collaboration with the government and community, as well as the development of consistent and analytics-based promotional content.
Co-Authors Jovita Widjaja M Rachman Mulyandi Salman Eka Puta