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Riwayanto, Doni
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Logika Estetik 'Keong Racun' di Tengah Masyarakat Konsumerisme Riwayanto, Doni
Ekspresi Vol 10, No 2 (2010)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ekp.v10i2.12347

Abstract

The Logic of Keong Racun Aesthetic in Consumerism. Shinta and Jojo are two teenagers who live in a true hyper-real world, more hyper-real than Baudrillard ahs ever imagined that is exemplified in his simulation strategy. They are more hyper-real than the Disneyland, the world which Umberto Eco thinks is the most hyper-real thing in the world. In their world, Shinta and Jojo get their existence by uploading their video of Keong Racun song lip-sync (lip-synchronization). Those two girls are not the composers nor the real singers of the song, however what they have done was grasped as a differentsignifer/signifedby the others. Even it is interpreted as other signified in this paper; namely as a real manifestation of the true postmodern aesthetic. Keywords: Keong racun, Shinta-Jojo, Boudrillard.
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