Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Innovation Studies
Ramdhani, Al Wildan
Unknown Affiliation
Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Indonesian Journal of Innovation Studies

 1 
The Application of Health Protocols in the New Normal Era in Aqua Version Advertising with Aqua Goodness, We Continue to Move (Charles Sanders Peirce Model Semiotic Analysis): Penerapan Protokol Kesehatan di Era New Normal Dalam Iklan Aqua Versi Bersama Kebaikan Aqua, Kita Terus Melangkah [Analisis Semiotika Model Charles Sanders Pierce] Ramdhani, Al Wildan; Aesthetika, Nur Maghfirah
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.145 KB) | DOI: 10.21070/ijins.v21i.833

Abstract

This study aims to analyze the meaning of the message in advertising Aqua version with the goodness of Aqua, we continue to step. This study uses descriptive qualitative research using Charles Sanders Pierce's semiotic analysis model which will be useful in explaining icons, indexes, and symbols to find the application of health protocols in the new Normal Era in advertisements spread in the mass media. The results of this study state the implementation of health protocols marked in a scene, property, and certain color characteristics that occurred at the interval of the covid-19 pandemic. The findings refer to an appeal that has been submitted by the covid-19 handling task force in the form of rules that must be applied when outside the home in the form of 3M (washing hands, using masks and maintaining distance).
Co-Authors Nur Maghfirah Aesthetika