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All Journal Publikasi Pendidikan Jurnal Studi Komunikasi
Maskan, Olivina
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Learning from Malin Kundang: Developing Children’s Character through Moral Values in Fairytales Estillomo, Ryan Besa; White, Ani Pujiastuti; Maskan, Olivina; Ginting, Michael Tongging
Publikasi Pendidikan Vol 13, No 3 (2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/publikan.v13i3.52515

Abstract

ABSTRACTInvolving fairy tales and traditional stories in teaching is an effective method to increase children’s literacy skills and cognitive development. Rich narratives, moral lessons, and cultural contexts found in folktales contribute to children's reading comprehension, vocabulary expansion, and overall engagement with reading. Based on these statements, a recent community service program conducted by the Literacy in Education course at President University staged a play performance of the Indonesian folktale Malin Kundang for elementary school students. This program was conducted at the President University Auditorium to commemorate Indonesia's National Children's Day. The program was collaboratively organized by students and lecturers from diverse majors. The participants of the program comprised first to third grade elementary school students from the Jababeka area in West Java, members of the Faculty of Humanities, and students from the Primary School Teacher Education study program. The children responded very positively to the activity, gaining memorable lessons on moral values and love of fairy tales. Furthermore, the collaboration between lecturers and students enhanced skills in teamwork, creativity, and shared social responsibility. In light of the findings, the integration of fairy tales into educational programs stands as a promising approach to literacy and character education in children.Keywords: fairy tales, literacy development, moral values, community service
Study on content-audience alignment: Instagram influencers' engagement strategies Haris Herdiansyah; Maskan, Olivina
Jurnal Studi Komunikasi Vol. 9 No. 1 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i1.9110

Abstract

Abstract In the era of digital communications, social media influencers significantly shape consumer behaviour and engagement. This study investigated the impact of an influencer’s role as an opinion leader and the perceived information quality on Instagram audience engagement intentions, mediated by perceived fit with personal interests. Engagement intentions were operationalised through respondents' willingness to follow the influencer’s advice, interact with content, and recommend the influencer to others. Data were collected via a structured online survey based on a sample of 500 followers of an educational influencer. Path analysis using SPSS revealed that opinion leadership and information quality significantly enhanced engagement intentions, which amplified these effects when mediated by perceived influencer-audience alignment. This study builds upon existing literature, such as the two-step flow model, perceived quality of information, and self-congruity, by addressing gaps in their application and relevance to the dynamic environment of social media influencer marketing. While limited to a single educational influencer, the findings offer insights for influencers and marketers to showcase credibility, deliver quality content, and align with audience interests to improve engagement. Future research should expand to include diverse influencers and audience demographics across multiple platforms to enhance the generalisability and applicability of findings.
Co-Authors Estillomo, Ryan Besa Ginting, Michael Tongging Haris Herdiansyah, Haris White, Ani Pujiastuti