Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Putri Tiara Indah Sari
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The influence of brand image, brand awareness, and brand trust on Samsung smartphone purchase decisions (study on Samsung smartphone consumers at Sinar Mas seluller shop Semarang city) Putri Tiara Indah Sari; Rokh Eddy Prabowo
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to partially analyze the influence of  brand image, brand awareness, and brand trust  on purchasing decisions. The population in this study is  Samsung smartphone buyers  at Sinar Mas Seluller Shop Semarang City. The sample size was 96 respondents selected using purposive sampling techniques. Primary data was collected using questionnaires, while secondary data used library techniques. Based on the results of the SPSS version 24 test, the results were obtained that the research instrument test showed all valid indicators and all reliable variables. Based on the F test, all independent variables simultaneously influence the purchase decision. Based on the results of the regression coefficient and t-test, it shows that  the brand image variable has a positive and significant influence on the purchase decision, the brand awareness  variable has a positive and significant effect on the purchase decision, and the brand trust variable has a positive and significant effect on  the purchase decision.
Co-Authors Rokh Eddy Prabowo