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All Journal Jurnal Ekonomi
Wahyuni, Dayang Dwi
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Economics, Econometrics & Finance

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Comparative Analysis Of Customer Satisfaction Users Of Dana And Bri Mobile Banking Wahyuni, Dayang Dwi; Sujadi , Eko; Sarmigi, Elex
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The development of financial technology in the banking sector, has produced many new innovations related to digital financial transactions that have been permitted to operate. One type of fintech that is currently developing rapidly is e-wallet or digital wallet. This research aims to see a comparison of the level of satisfaction of digital financial application users on the DANA and BRIMO applications. The method used by researchers is survey research to describe the satisfaction of DANA and BRIMO users, as well as comparing satisfaction between the two. Research findings show that the level of achievement of respondents among DANA users is in the Simple Disconfirmation category at 75%, as well as for BRIMO users in the Simple Disconfirmation category at 79%. The Simple Disconfirmation category is a condition where the user does not feel excessively satisfied or disappointed with an object. Furthermore, hypothesis testing shows that there are differences in user satisfaction between BRIMO and DANA.
Co-Authors Sujadi , Eko