Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Nadila Desyanata
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Consumer Product Knowledge, Trust and Risk Perception on Purchase Intention of Shopee Consumers Nadila Desyanata; Alimuddin Rizal Rivai
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to analyze the influence of consumer product knowledge, trust and risk perception on purchase intention among Shopee consumers. It is hoped that the results of this research can be used as input or reference material for further research or as a comparison for conducting research in the future.This research uses quantitative research. The population used in this research is all Shopee consumers. The sample was 100 respondents, this research used purposive sampling. The analysis used is validity test, reliability test, multiple linear regression, F test,Coefficient of Determination (R2) and t test.The results of this research show that purchase intention is influenced byconsumer product knowledge, trust, risk perception. The most dominant variable influencing purchase intention is consumer product knowledge. Meanwhile, the variable with the least influence is the risk perception variable.
Co-Authors Alimuddin Rizal Rivai