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All Journal Jurnal Ekonomi
Safira, Seera
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Economics, Econometrics & Finance

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Revolutionizing Television Media: The Role Of Artificial Intelligence Safira, Seera
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This research aims to examine the implications of artificial intelligence (AI) adoption in Indonesia's television and mass media industry across economic, social, and political spheres. The primary objective is to assess the current state of AI integration, identify potential benefits and challenges, and provide insights for informed decision-making. Employing a qualitative approach involving an extensive literature review from reputable sources, the study synthesizes insights to offer a comprehensive understanding of AI's impact. The findings reveal promising economic benefits, including efficiency gains, alongside considerations for workforce restructuring and ethical dilemmas. Socially, AI influences societal interactions and educational paradigms, while politically, evolving discourse reflects increasing literacy and engagement facilitated by online platforms. The research emphasizes the importance of responsible AI use and collaborative efforts in navigating complexities, maximizing benefits, and mitigating risks. The integration of AI into the television industry promises economic growth and underscores the need for ethical technological advancement to ensure societal welfare
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