Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Demagogi: Journal of Social Sciences, Economics and Education
Moh. Danial Ismail
Unknown Affiliation
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Marketing Aspect Analysis of Shrimp Farm Sales in the Coastal Area of Kwanyar Village Moh. Danial Ismail; Abdur Rahman
Demagogi: Journal of Social Sciences, Economics and Education Vol. 3 No. 4 (2025): August
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v3i4.96

Abstract

Kwanyar Village, located in the coastal area of ​​Bangkalan Regency, East Java, has great potential in developing shrimp farming. However, the success of production has not been matched by an optimal marketing system. This study aims to analyze the marketing aspects in the sale of shrimp farm products in the village, including distribution channels, promotional strategies, market barriers, and development opportunities. The research method uses a qualitative descriptive approach through interviews, field observations, and literature reviews. The results of the study show that product distribution still depends on collectors, promotional strategies are not optimal, and market information is very limited. Recommendations include strengthening the capacity of shrimp farmers in marketing strategies, digitalization of distribution channels, and support for local policies.
Co-Authors Abdur Rahman