Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Philosophiamundi : Journal of Global Humanistic Studies
Prasetyo, Muhammad Iwan
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Pembelian Di Coffe Shop Kopi Teman Lama Kota Mojokerto Prasetyo, Muhammad Iwan; Nersiwad; Verlandes, Yuliasnita
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the effect of promotion and service quality on purchases at the coffee shop Kopi Teman Lama in Mojokerto City. The research method used is classified as associative quantitative. The sampling technique used is non-probability sampling, namely accidental sampling. Data collection in this study using a questionnaire found on 110 respondents. The data analysis method in this study uses instrument tests, classical assumption tests, and hypothesis testing. The results of this study indicate that promotion has a positive and significant effect on purchases at the coffee shop Kopi Teman Lama Mojokerto, service quality has a significant impact on purchases, promotion and service quality together have a significant influence on purchases with a percentage of influence of 57.6%.
Co-Authors Nersiwad Verlandes, Yuliasnita