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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Riyan Falah Al Wahid
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER Riyan Falah Al Wahid; Widowati, Retno
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4316

Abstract

This study conducted a bibliometric mapping of the development of brand attitude research during the 2020–2025 period. Based on the analysis of 133 Scopus-indexed articles, the findings revealed a significant increase in publication volume, peaking in 2023. China, South Korea, India, and the United States were recorded as the most prolific contributors. Keyword network analysis identified that brand attitude formed a strong relationship with purchasing intention, brand loyalty, consumption behavior, and brand image. Furthermore, this study successfully uncovered the emergence of new research areas post-pandemic, such as femvertising, sustainability advertising, self-brand connection, and gamification, which represented a shift in trends in brand attitude studies in the digital era. This study complemented the limitations of previous bibliometric studies by presenting a more up-to-date and relevant mapping of contemporary consumer behavior.
EWOM RESEARCH DYNAMICS: A BIBLIOMETRIC ANALYSIS 2020-2025 Riyan Falah Al Wahid; Widowati, Retno
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4317

Abstract

This bibliometric study analyzed the research dynamics of electronic word-of-mouth (eWOM) during the 2020–2025 period using data sourced from Scopus. The analysis revealed that Asia dominates publication contributions with 209 documents, where China, India, Indonesia, and Malaysia were identified as the main contributors. The pattern of international collaboration showed concentration around regional hubs such as the United States, China, and Indonesia, while cross-continental collaboration remained relatively limited. In terms of disciplines, business, management, and accounting remained the most dominant field (33.6%), yet there was a significant increase in contributions from environmental science and decision sciences, reflecting a shift in eWOM research themes toward issues of sustainability and environmental responsibility. The journal Sustainability Switzerland was identified as the most productive publication outlet, indicating the integration of eWOM themes within the discourse of sustainable development. This study not only updates the mapping of eWOM research post-2018 but also unveils the evolution of more interdisciplinary and sustainability-oriented themes that have not been identified in previous bibliometric studies
THE BIBLIOMETRIC ANALYSIS OF SERVICE RECOVERY RESEARCH BASED ON SCOPUS DATA: NETWORK MAPPING AND TOPIC TRENDS USING VOSVIEWER Riyan Falah Al Wahid; Widowati, Retno
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.4318

Abstract

This research employed a bibliometric analysis of 170 Scopus-indexed articles from 2020 to 2025 period to map the intellectual landscape and current trends in service recovery research. The analysis revealed that publication trends peaked in 2022, followed by consolidation and deepening of themes in subsequent years. Business, management, and accounting fields dominate (50%), with the United States and China being the main contributors. Keyword network mapping identifies a significant shift in research focus from traditional concepts toward digital technology integration, with artificial intelligence, chatbot, and social media emerging as the most relevant and interconnected topics. This research key findings highlighted the identification of brand-related dimensions (brand trust, brand equity) as increasingly crucial but still fragmented thematic clusters in the literature. Additionally, potential areas for future research were mapped, particularly in underexplored domains such as Generative AI and specific industry contexts. This study, hopefully, complements previous bibliometric research limitations by presenting a more up-to-date temporal scope and a sharper analytical focus on digital and brand contexts
Co-Authors Retno Widowati