Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Shalama Qoalam
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF CUSTOMER EXPERIENCE AND HEDONIC VALUE ON GUEST REPURCHASE INTENTION AT ASTON BATAM HOTEL AND RESIDENCES Shalama Qoalam; Hermansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4335

Abstract

This research is motivated by the importance of understanding Customer Experience and Hedonic Value in increasing Repurchase Intention in the hospitality industry. The problem of this study focuses on the analysis of the influence of Customer Experience and Hedonic Value on guest repurchase intention at Aston Hotel and Residences Batam. Using quantitative methods with a descriptive approach and multiple linear regression analysis, data were collected from 210 purposively selected respondents and analyzed through the Jamovi 2.6.44 program. The results showed that Customer Experience (X₁) and Hedonic Value (X₂) had a positive and significant influence on Repurchase Intention (Y). The regression equation obtained was y=1.838+0.205X1+0.650X2, y =1.838+0.205 X1+0.650 X2 with a significance value of 0.000 and a coefficient of determination (R²) of 0.956, indicating that 95.6% variation in Repurchase Intent can be explained by Customer Experience and Hedonic Value. Thus, the more positive the experience and emotional value the guest receives, the higher their intention to stay again at the hotel.
Co-Authors Hermansyah