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PENGARUH PENDAPATAN, PENDIDIKAN, DAN GAYA HIDUP TERHADAP POLA KONSUMSI MASYARAKAT PELAKU USAHA Mongkito, Abdul Wahid; Deshita, Salni; Sagiem, Zinnia Wahyunika
Robust: Research of Business and Economics Studies Vol. 4 No. 1 (2024): April 2024
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/robust.v4i1.9598

Abstract

This research aims to find out how much influence income, education and lifestyle have on the consumption patterns of the business community in Konda Satu Village, Konda District, South Konawe Regency. This research uses quantitative methods with a population of 30 respondents and multiple linear regression analysis tools with the help of the SPSS program. The results of data processing show that partial income (X1) has a positive and significant effect on consumption patterns (Y), education (X2) has a positive and significant effect on consumption patterns (Y), and lifestyle (X3) has a positive and significant effect on consumption patterns (Y). In contrast, simultaneously income, education and lifestyle have a significant effect on consumption patterns.