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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Industri Pariwisata Business and Accounting Education Journal
Prima Kharismaputra, Aulia
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Evaluasi Efektivitas Tata Ruang Kantor terhadap Peningkatan Kinerja Pegawai: Studi Kasus Kantor Desa Nglangitan, Kecamatan Tunjungan, Kabupaten Blora Nanda Mustika, Retna Indah; Prima Kharismaputra, Aulia
Business and Accounting Education Journal Vol. 6 No. 2 (2025): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v6i2.26915

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas tata ruang kantor dalam mendukung peningkatan kinerja pegawai di Kantor Desa Nglangitan, Kecamatan Tunjungan, Kabupaten Blora. Pendekatan yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi terhadap seluruh perangkat desa sebagai sampel. Hasil penelitian menunjukkan bahwa penataan ruang kantor yang menerapkan konsep hybrid office layout mampu meningkatkan kenyamanan dan produktivitas kerja. Tata ruang yang baik berkontribusi terhadap efektivitas kerja melalui peningkatan kuantitas, kualitas, dan ketepatan waktu penyelesaian tugas pegawai. Penelitian ini merekomendasikan perbaikan pada aspek ventilasi, pencahayaan alami, dan penataan ulang perabotan untuk menciptakan lingkungan kerja yang lebih efisien dan kondusif. This study aims to evaluate the effectiveness of office layout in enhancing employee performance at the Village Office of Nglangitan, Tunjungan District, Blora Regency. A descriptive qualitative approach was employed, using interviews, observations, and documentation involving all village apparatus as research subjects. The findings indicate that the implementation of a hybrid office layout has improved work comfort and productivity. A well-organized office layout contributes to employee performance by improving the quantity, quality, and timeliness of task completion. This study recommends improvements in ventilation, utilization of natural light, and reorganization of office furniture to create a more efficient and conducive work environment.
PERAN HUMAS DALAM MENINGKATKAN CITRA POSITIF PANTAI PASIR PUTIH WATES KABUPATEN REMBANG MELALUI STARTEGI PENCILS Faissah, Arini; Prima Kharismaputra, Aulia
Jurnal Industri Parawisata Vol 8 No 1 (2025): Jurnal Industri Pariwisata JULY 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v8i1.2970

Abstract

Pantai Pasir Putih Wates Rembang merupakan salah satu destinasi wisata populer di Kabupaten Rembang yang memiliki potensi besar untuk dikembangkan. Citra yang baik suatu organisasi berperan penting dalam memperkuat reputasi dan meningkatkan daya saingnya di tengah masyarakat. Sebaliknya, jika citra yang terbentuk negatif, maka nama organisasi tersebut pun akan terdampak buruk. Humas memegang peran penting dalam menentukan arah perkembangan dan keberlangsungan organisasi. Penelitian ini bertujuan untuk menganalisis strategi humas dalam meningkatkan citra positif pantai tersebut, mengidentifikasi kendala yang dihadapi, serta mengeksplorasi upaya yang dilakukan dalam mengatasi tantangan tersebut. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi humas yang diterapkan meliputi tujuh aspek utama, yaitu publications, event, news, community involvement, social responbility, inform or image, dan lobbying and negotiation. Kendala yang ditemukan mencakup persaingan destinasi wisata, keterbatasan SDM, minimnya inovasi, dan isu lingkungan. Meski demikian, pengelola terus berinovasi melalui peningkatan fasilitas dan pelayanan, optimalisasi sumber daya manusia, menerima kritik, optimalisasi event, dan evaluasi rutin.
STRATEGI HUMAS DALAM SISTEM PENERIMAAN MURID BARU: STUDI KASUS PADA SMK PERINTIS 29 UNGARAN Aditya, Muhammad; Prima kharismaputra, Aulia
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.58531

Abstract

Competition among vocational high schools to attract new students requires schools to implement effective public relations strategies in order to enhance the competitiveness of their promotional efforts. This study aims to analyze public relations strategies used in promoting the New Student Admission System (SPMB) at SMK Perintis 29 Ungaran. The study employs a qualitative approach with a descriptive research design. Data were collected through in-depth interviews, observations, and documentation, then analyzed using the Miles, Huberman, and Saldaña interactive model, with validity tested through triangulation of sources and techniques. The results indicate that the effectiveness of promotion is more influenced by direct communication and real-world experiences provided to prospective students than by the mere dissemination of information through promotional media. Demonstrations of vocational program practices and community service activities proved to be the most effective strategies because they build public trust by demonstrating students’ competencies. This study also found that the use of data in planning and evaluating promotional efforts, as well as in managing digital media, still needs to be optimized. The study concludes that the success of vocational school promotion depends on the school’s ability to build relationships and public trust through direct experiences.
Co-Authors Faissah, Arini Muhammad Aditya, Muhammad Nanda Mustika, Retna Indah