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All Journal Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam
Assilah, Qonita Imania
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI DIGITAL STORYTELLING PADA ORGANISASI CROWDFUNDING DI MEDIA SOSIAL INSTAGRAM @LAZISNUBANYUWANGI Assilah, Qonita Imania
Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Vol. 14 No. 2 (2023): April 2023
Publisher : IAI Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/darussalam.v14i2.1997

Abstract

This study aims to identify and explain a digital storytelling strategy by LAZISNU Banyuwangi as a crowdfunding organization. The results of this study show that LAZISNU Banyuwangi uses a digital storytelling strategy to carry out crowdfunding activities by creating narratives that can persuade the audience to build an emotional side and evoke compassion in the audience so they want to help by donating. The narrative strategy used by LAZISNU Banyuwangi has guidelines that are in accordance with Clandinin & Polkinghorne which consist of settings, characters, and plots.
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