Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Teknologi Informasi dan Pendidikan
Hung, Chung-Wen
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Education Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Understanding BDA-AI Adoption in E-Commerce: An Integrated Framework of TOE and Technology Acceptance Khan, Asif; Hung, Chung-Wen
Jurnal Teknologi Informasi dan Pendidikan Vol. 18 No. 2 (2025): Jurnal Teknologi Informasi dan Pendidikan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jtip.v18i2.1061

Abstract

This study develops an integrated theoretical framework examining the adoption and acceptance of Big Data Analytics and Artificial Intelligence (BDA-AI) in e-commerce environments. By synthesizing the Technology-Organization-Environment (TOE) framework with the Technology Acceptance Model (TAM), this research examines how technological and environmental contexts influence the adoption of BDA-AI and subsequent user behavior. The framework proposes that contextual factors affect BDA-AI implementation, which in turn influences users’ perceived ease of use and perceived usefulness. These perceptions, along with user satisfaction, ultimately determine the intention to continue using BDA-AI-enabled e-commerce platforms. Through a comprehensive literature review spanning 2014-2025, this study establishes theoretical foundations for understanding AI adoption patterns in digital commerce. The research contributes to existing literature by: (1) conceptualizing BDA-AI as a unified technological construct, examining the interplay between external contexts and user acceptance factors, (2) providing a validated research instrument for future empirical investigations. For practitioners, this study offers strategic insights into implementing AI solutions that enhance user experience while maintaining competitive advantage in digital marketplaces.
Co-Authors Khan, Asif