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All Journal Abdimisi International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Rika Norarita
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Transformasi Pemasaran UMKM dengan Digital Marketing: Solusi Pemasaran di Era Modern di Kecamatan Bojongsari Irenne Putren; Fitria Herlina; Sultan Maulana Hakim; Uus Nursyamsu; Rika Norarita; Holiawati; Widiyati, Dian
Abdimisi Vol. 6 No. 1 (2024): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i1.47203

Abstract

Kegiatan ini bertujuan untuk mengembangkan Program Kreativitas Mahasiswa (PKM) dengan tema Transformasi Pemasaran UMKM dengan Digital Marketing: Solusi Pemasaran di Era Modern. Pemasaran digital telah menjadi salah satu kunci utama bagi keberhasilan usaha mikro, kecil, dan menengah (UMKM) di era modern. Namun, banyak UMKM yang masih kesulitan dalam mengadopsi teknologi digital untuk mengembangkan usahanya. Laporan ini membahas tentang pengabdian masyarakat yang bertujuan untuk memberikan pelatihan dan solusi pemasaran berbasis digital kepada UMKM di suatu wilayah. Program ini melibatkan berbagai metode, termasuk pelatihan penggunaan media sosial, strategi pemasaran digital, dan pemanfaatan platform e-commerce untuk meningkatkan visibilitas dan daya saing produk UMKM. Dengan pendekatan yang praktis, pelatihan ini diharapkan dapat membantu UMKM meningkatkan kemampuan pemasaran mereka, memperluas jangkauan pasar, serta meningkatkan omzet penjualan. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman dan penerapan pemasaran digital oleh para pelaku UMKM, serta dampak positif terhadap keberlanjutan usaha mereka. Transformasi pemasaran melalui digital marketing menjadi solusi penting bagi UMKM untuk bertahan dan berkembang di tengah kompetisi pasar yang semakin ketat. Kata Kunci: UMKM ; digital marketing; transformasi; e-commerce; media sosial
TRACING THE EVOLUTION OF SUSTAINABILITY ACCOUNTING: A SYSTEMATIC LITERATURE REVIEW Setianingsih; Ika Hardila; Rika Norarita; Dian Widiyati
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 6 (2025): December
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i6.651

Abstract

This study aims to identify and analyze various factors that affect sustainability accounting through the Systematic Literature Review (SLR) approach using the PRISMA method. Sustainability accounting is increasingly important in modern business practices due to the increasing demands on transparency and social and environmental responsibility. The study examined ten scientific articles published between 2019–2025 and met inclusion criteria based on topics, methodologies, and relevance to the application of sustainability accounting. The results of the study show that some of the main factors that influence the implementation of sustainability accounting include intellectual capital, technology support, organizational culture, local cultural values, stakeholder engagement, accounting information systems, reporting standards such as GRI and IFRS, and government regulations. These findings reinforce the view that the successful implementation of sustainability accounting is highly dependent on the synergy between internal and external factors of the organization. This research contributes to academics and practitioners in understanding the dynamics and challenges of sustainability accounting, and recommends the need for institutional support, managerial capacity building, and the use of technology for more transparent and accountable reporting.
Co-Authors Fitria Herlina Holiawati Ika Hardila Irenne Putren Setianingsih Sultan Maulana Hakim Uus Nursyamsu Widiyati, Dian