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Pratama, Aldy Arya
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Ngopi Bareng Ilmu: Kolaborasi Mahasiswa dengan Masyarakat untuk Edukasi Berkelanjutan melalui Kegiatan Pengabdian Kepada Masyarakat Arinita, Rafina; Putri, Fitriani Sagita; Andini, Egi; Pratama, Aldy Arya
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.49929

Abstract

Community service is one of the implementations of the Tri Dharma of Higher Education, aimed at making a real contribution to society. This activity is based on the importance of sustainable education to support the development of micro, small, and medium enterprises (MSMEs). The partner in this activity is the manager of Likely Cafe, a local culinary business facing challenges in creating a sustainable business strategy. The purpose of this program is to provide education through interactive discussions on business management strategies, product innovation, and digital marketing. The method used is a participatory approach through informal discussions and direct case studies. The results show that collaboration between students and business actors improves the partner’s understanding of adaptive business strategies. This activity also provides applicable learning experiences for students. In conclusion, sustainable education is proven to be an effective approach in empowering MSMEs. It is suggested that similar programs be continued regularly with wider community involvement. Keywords: community service; MSMEs; collaboration; sustainable education; business strategy
Analisis Keuangan Sebagai Dasar Pengambilan Keputusan Strategis Dalam Bisnis Arinita, Rafina; Putri, Fitriani Sagita; Andini, Egi; Pratama, Aldy Arya
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.49930

Abstract

This community service activity aims to improve the understanding of students at SMK IPTEK South Tangerang City regarding the importance of financial statement analysis in supporting business decision-making. The main problem faced by the partner is the lack of practical understanding of how financial reports can be strategically used in business. The implementation methods include interactive lectures and training covering basic concepts of financial statements, financial ratio analysis, and simple case studies for decision making. The results showed an increase in students' understanding of how to read financial statements and make business strategies based on the analysis. This program is expected to enhance students' readiness to face real business challenges in the future. Keywords: Financial analysis; Strategic decisions; Financial reports; Entrepreneurship education
Co-Authors Andini, Egi Arinita, Rafina Putri, Fitriani Sagita