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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat IIJSE
Musannip Efendi Siregar, Zulkifli
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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The Effect of Advertising, Image, Brand Trust, and Price on Interest to Buy Nescafe Ready-to-Drink Coffee in Perlabian Village Wibowo, Mhd Hadi; Musannip Efendi Siregar, Zulkifli; Rafika, Mulya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3521

Abstract

Purchase intention is a response or an effective process when liking a product. Purchase intention is influenced by advertising, brand image, trust, and product prices. This study aims to determine the effect of advertising, brand image, trust, and price on buying intention of ready-to-drink Nescafe coffee in Perlabian Village. The method used in this study is a quantitative method by collecting data using a questionnaire instrument. The population in this study is the Perlabian Village community. Determination of the sample using a non-probability sampling method with a purposive sampling technique in order to obtain a sample of 100 respondents. Data was obtained from the results of a questionnaire using the Google form. Data were analyzed using instrument testing techniques (validity and reliability tests), linear regression tests, classical assumption tests (normality and heteroscedasticity), and hypothesis testing (coefficient of determination) using SPSS. The results showed that the simultaneous variables of advertising, brand image, brand trust, and product prices have a significant effect on purchase intention. Meanwhile, partially, only advertising, brand trust, and product prices have a significant effect on the intention to buy Nescafe ready-to-drink coffee in Perlabian Village, while the brand image variable has no effect. Companies need to improve the brand image owned by ready-to-drink Nescafe products, especially for the people of Perlabian Village so that people make ready-to-drink Nescafe products their first choice.
SOSIALISASI PEMBUATAN MAKANAN RINGAN BERBAHAN DASAR KULIT LUMPIA DI SMP NEGERI 2 SUMBERJO Pratiwi, Noni; Musannip Efendi Siregar, Zulkifli; Hanafi Asnora, Fadzil
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 4 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i4.1500-1505

Abstract

Industri kuliner di Indonesia kini telah berkembang menjadi industri kreatif dalam mengelola makanan. Makanan ringan atau camilan adalah makanan yang dikonsumsi sebelum makan utama, yang bertujuan untuk menunda rasa lapar dengan waktu yang sementara. Kulit lumpia merupakan lembaran tipis yang terbuat dari tepung terigu, garam dan telur yang biasanya digunakan untuk membungkus makanan. Makanan ringan yang terbuat dari kulit lumpia salah satunya adalah “Keju Aroma”. Keju aroma adalah jenis makanan ringan yang terbuat dari kulit lumpia, keju cheddar dan gula. Generasi muda memegang peranan penting di bidang kewirausaan, karena mereka adalah sumber daya yang produktif dengan ide-ide kreatif dan dapat membuka suatu bisnis. PKM ini bertujuan untuk mengajarkan cara membuat camilan dari kulit lumpia kepada siswa/i kelas IX-1 SMP N 2 Na. IX-X, sehingga mereka dapat mempraktekan dirumah dan memiliki niat untuk memasarkannya karena produk ini memiliki nilai jual. Metode pendekatan dalam sosialisasi ini adalah demonstrasi yaitu melalui presentasi dan demo pembuatan makanan ringan dari kulit lumpia. Sosialisasi berjalan dengan baik, seluruh siswa/i sangat bersemangat mengikuti kegiatan PKM ini. Kata Kunci : Camilan, Kulit lumpia, Keju aroma
Co-Authors Hanafi Asnora, Fadzil Pratiwi, Noni Rafika, Mulya Wibowo, Mhd Hadi