Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal IIJSE
Ghazali, Yovanda Alfian
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Product Quality and Service Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Case Study on Muslim Fashion Stores in Wonogiri) Ghazali, Yovanda Alfian; Sholahuddin, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5292

Abstract

The purpose of this study was to analyze the effect of product quality and service quality on customer loyalty with customer satisfaction as an intervening variable case study at a Muslim fashion store in Wonogiri. The type of research used by researchers is quantitative research. The data source for this research is primary data. The research population is consumers of 3 Muslim Clothing Stores in Wonogiri City, namely Zoya, Rabbani, and Zalfa. The number of samples in this study was 150 respondents. The sampling method in this research uses Non-probability Sampling with the Purposive Sampling technique. In this study, the analytical technique used was Partial Least Square (PLS) with a calculation process using the SmartPLS 3.0 software program. The results of this study show that Product Quality has a negative and insignificant effect on Customer Satisfaction. Service Quality and Product Quality have a significant positive effect on Customer Satisfaction. Service Quality and Customer Satisfaction have a significant positive effect on Customer Loyalty.
Co-Authors M. Sholahuddin