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Building the Sustainability of the Kopeci Tofu Business through Consumer Interaction, Food Taste, and Price Suitability Nur Azizah, Dina; Yusrina, Aida; Devino, Troya Ensa; Wachdijono, Wachdijono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5538

Abstract

Business sustainability shows the existence of a business wherever it is, so it is always a goal that business actors, including Tofu and Kopeci businesses, must achieve. However, achieving this business is not easy because many factors influence it. This research explores the influence of social media, products, and prices on the desire for Kopeci tofu businesses. The study was conducted in Kuningan Regency, West Java Province, Indonesia, from May to July 2024. The research design was quantitative, using survey methods. Accidentally sampling determined the sample size of 146 Kopeci tofu consumers. Variable indicator measurements use a Likert Scale, and data analysis uses Structural Equation Modeling. The research results show that there is a mediation series, namely that social media directly affects the product, the product directly affects the price, and the price directly affects interest in the Kopeci tofu business. The most dominant indicator in explaining the condition of the social media variable is "interaction", the product variable is "good taste," and the price variable is "price according to the brand". Therefore, it is recommended for kopeci tofu businesses in Kuningan Regency and surrounding areas to always communicate regularly with consumers, maintain the taste of kopeci tofu, and always maintain the product brand image on the market to maintain the desire for kopeci tofu
QUALITATIVE APPROACH IN LAW ENFORCEMENT ANALYSIS: A STUDY OF CHALLENGES AND PRACTICES IN INDONESIA Wulandari, Septi; Nur Azizah, Dina; Rohmat, Faizal
Jurnal Multidisipliner Bharasa Vol 5 No 01 (2026): Jurnal Multidisipliner Bharasa
Publisher : Institut Teknologi Bisnis dan Kesehatan Bhakti Putra Bangsa Indonesia

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Abstract

This research aims to analyze law enforcement through a qualitative approach with an emphasis on an in-depth understanding of the challenges and practices that occur in the social, cultural, and institutional context in Indonesia. The qualitative approach was chosen because it allows researchers to explore the experiences, perceptions, and interpretations of law enforcement actors and society comprehensively. So far, law enforcement studies tend to be dominated by normative and quantitative approaches that focus more on regulatory and statistical aspects. In fact, the dynamics of legal practice in the field are often influenced by non-juridical factors such as legal culture, power structure, and socioeconomic conditions of the community. Therefore, this study seeks to fill this gap by providing a more contextual and reflective analysis. This study uses in-depth interviews, observations, and documentation studies on law enforcement practices in several institutions and communities that interact directly with the legal system. The results of the study show that the challenges of law enforcement are not only related to regulatory limitations, but also include the integrity of the apparatus, professionalism, access to justice, and public trust. In addition, it was found that law enforcement practices are often influenced by certain power and interest relationships, thus potentially causing injustice. On the other hand, there are also good practices that show a commitment to substantive justice. The findings of this research are expected to contribute to the development of law enforcement theories and practices that are more responsive to the needs of the community. This research also emphasizes the importance of reforming the legal system that is not only structural, but also cultural. Thus, a qualitative approach can be a strategic alternative in understanding the complexity of law enforcement in more depth.