Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Economics (IJEC)
Ernawan Dwi Hanartyo
Unknown Affiliation
Humanities Economics, Econometrics & Finance

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Pengaruh Brand Image dan Brand Personality terhadap Brand Loyalty pada Coffee Shop Ismail Gafar Sidik; Ernawan Dwi Hanartyo
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3379

Abstract

As competition becomes increasingly fierce, brand identity and character become key to building customer loyalty. This study aims to analyze the influence of brand personality and brand image on brand loyalty among coffee shop consumers. The research method used is a quantitative approach with the Structural Equation Modeling (SEM) analysis technique. Data were collected through an online questionnaire using a purposive sampling technique to 130 respondents who had bought coffee in the Jakarta and Tangerang areas. The results showed that brand personality and brand image had a significant effect on brand loyalty. This indicates that a strong brand character and a positive brand image can increase customer loyalty to a coffee shop. This study has limitations, including geographically limited samples and online data collection methods that may not represent the entire consumer population. Therefore, it is recommended that further research expand the sampling area and consider other factors such as price and promotion. This study contributes to business actors in designing marketing strategies based on brand personality and brand image to increase customer loyalty.
The Effects of Telework and On-Site Work on Job Performance Mediated by Work Engagement in the Tire Manufacturing Industry: - Ernawan Dwi Hanartyo; Wahyu Tripurnomo
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1838

Abstract

Changes in work systems require companies to understand how remote work and on-site work arrangements influence employee engagement and performance. This study aims to analyze the effect of telework and on-site work on job performance, with work engagement as a mediating variable among permanent (non-production) employees in the tire manufacturing industry in the Bekasi and Karawang regions. This study adopts a quantitative approach using a saturated (census) sampling technique by distributing questionnaires to 109 permanent employees aged 22–55 years. The data were analyzed using Structural Equation Modeling (SEM). The results indicate that all proposed hypotheses are supported. On-site work is found to have the strongest influence on work engagement, while telework also plays an important role in supporting employee job performance. In addition, both telework and on-site work contribute to the development of work engagement. Furthermore, work engagement plays a crucial role in enhancing job performance and serves as a mediating factor in the relationship between telework, on-site work, and job performance. These findings suggest that work engagement is a key factor in explaining how organizational work arrangements influence employee performance. This study provides practical contributions for manufacturing companies in designing appropriate work system policies by emphasizing work engagement as a strategy to improve employee job performance in a sustainable manner. Future research is recommended to expand the scope of the study across broader regions and different industry sectors, as well as to include additional relevant variables to enrich the understanding of work system management and employee performance.
Co-Authors Ismail Gafar Sidik Wahyu Tripurnomo