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All Journal Erudio: Journal of Educational Innovation Create: Journal of Islamic Management and Business
Oluwatosin, Yahya Isiaq
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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MENTORSHIP-SCAFFOLDING AS PREDICTOR OF TEACHERS’ JOB PRODUCTIVITY IN SENIOR SECONDARY SCHOOLS IN LAGOS Opeyemi, Bakreen Muniru; Mohammed, Mubashiru O.B.; Abari, Ayodeji Olasunkanmi; Oluwatosin, Yahya Isiaq
Erudio Journal of Educational Innovation Vol 10, No 2 (2023): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10464857

Abstract

This study examined the mentorship scaffolding as predictor of Teachers’ job productivity in public senior secondary schools in Lagos State, Nigeria. The study adopted descriptive research design. The population of this study comprised of all the 8510 teachers, 652 Vice Principals and 326 Principals in the Public Senior Secondary Schools within the six Educational Districts in Lagos State, Nigeria. A-15 items Mentorship Scaffolding Questionnaire (MSQ) and 20-items Teacher’s Job Productivity Questionnaire (TJPQ) was used to collect data for this research. Using split half method, Cronbach Alpha was used to measure the internal consistency co-efficient of the Mentorship Scaffolding and Teachers Job Productivity questionnaires. The 15 items on Mentorship Scaffolding show 73.1% reliability and the 20 items on Teachers Job Productivity shows 72.2% reliability. Research questions were analysed using mean and standard deviation while the stated hypotheses were tested using Pearson’s Product-Moment Correlation at 0.05 level of significance.
Optimizing Gold Installment Product Marketing to Increase Customer Engagement in Islamic Non-Bank Financial Institutions Habibah, Siti Habibatur Rahma; Dimas, Muhammad Dimas Firmansyah; Oluwatosin, Yahya Isiaq
Create: Journal of Islamic Management and Business Vol. 2 No. 1 (2026): Islamic Business and Management
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/create.v2i1.257

Abstract

The increasing public interest in gold investment and the rapid digitalization of financial services have intensified competition among non-bank financial institutions in Indonesia. However, previous studies have predominantly focused on general investment behavior and have paid limited attention to hybrid marketing strategies for gold installment products at the operational branch level. This study aims to analyze the effectiveness of the 7P marketing mix strategy implemented by PT Pegadaian UPC Tamanan in increasing customer engagement and customer growth for the Gold Installment (Cicil Emas) product. This research employed a qualitative descriptive approach using in-depth interviews, observation, and document analysis. Ten informants consisting of branch managers, marketing staff, customers, and community members were selected through purposive sampling. Data were analyzed using the Miles and Huberman interactive model and validated through source and method triangulation. The findings reveal that the integration of affordable installment schemes, digital promotion through Pegadaian Digital Service (PDS), and interpersonal relationship-based services significantly enhances customer trust, investment literacy, and customer acquisition. The study also identifies that customers perceive the Gold Installment product not merely as a financing facility but as a mechanism for financial security and long-term asset protection amid economic uncertainty. The theoretical contribution of this study lies in extending the 7P marketing mix framework by integrating financial inclusion and investment literacy dimensions within hybrid financial marketing. Practically, the study offers strategic insights for non-bank financial institutions in developing adaptive marketing models that combine digital technology, social interaction, and financial education to strengthen competitiveness and sustainable customer engagement in semi-rural communities.
Co-Authors Abari, Ayodeji Olasunkanmi Dimas, Muhammad Dimas Firmansyah Habibah, Siti Habibatur Rahma Mohammed, Mubashiru O.B. Opeyemi, Bakreen Muniru