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All Journal Masjiduna : Junal Ilmiah Stidki Ar-Rahmah JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS
Abdullah, Junaedy
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Religion Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH PRODUCT KNOWLEDGE BANK SYARIAH INDONESIA (BSI) TERHADAP PERSEPSI MASYARAKAT PADA KELURAHAN LEATO UTARA KOTA GORONTALO Firman, Muhammad Jihad; Abdullah, Junaedy
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2024): JIMB - VOLUME 7 NOMOR 2 SEPTEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i2.27510

Abstract

Abstrak: Pengaruh Knowledge Product Bank Syariah Indonesia (BSI) Terhadap Persepsi Masyarakat Kelurahan Leato Utara Kota Gorontalo. Memiliki tujuan untuk mengetahui pengaruh knowledge product bank syariah terhadap keputusan masyarakat Leato Utara dalam memilih produk di bank syariah. Selain itu, untuk mengetahui signifikansi pengaruh persepsi terhadap keputusan masyarakat Leato Utara dalam melilih produk bank syariah. Penelitian ini menerapkan pendekatan kuantitatif, yang memberikan prioritas pada variabel sebagai objek penelitian dengan tujuan menggambarkan atau mengidentifikasi susunan operasional pada setiap variabel tersebut. Berdasarkan tabel 15, besarnya R Square adalah 0.049 artinya kemampuan variabel Knowledge Product Bank Syariah Indonesia dalam menjelaskan variabel Persepsi Masyarakat adalah sebesar 0.049 atau 4.9% sedangkan sisanya 95.1% dipengaruhi oleh variabel lain yang tidak ada dalam penelitian ini. Berdasarkan hasil penelitian mengenai pengaruh product knowledge/pengetahuan produk Bank Syariah Indonesia (BSI) terhadap persepsi masyarakat kelurahan Leato Utara maka dapat disimpulkan bahwa pengaruh pengetahuan produk Bank Syariah Indonesia (BSI) berpengaruh terhadap persepsi masyarakat kelurahan Leato Utara. Hal ini dapat dibuktikan dari hasil persamaan regresi sederhana yang menghasilkan nilai Y = 1.853 + 0.173X sehingga pengaruh pengetahuan produk terhadap persepsi masyarakat menunjukkan nilai positif.
The Strategy And Role Of Sultan Amai's Da’wa During The Development Of Islam At Gorontalo Perdana, Dian Adi; Abdullah, Junaedy; Usman, Fatmawaty H.; Makalunsenge, Fikri; Chema, Rusnan; Dian Adi Perdana, Dian
Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Vol 8 No 2 (2025): Desember
Publisher : Sekolah Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52833/masjiduna.v8i2.265

Abstract

Sultan Amai is known as the founder of the Islamization of Gorontalo. This study is so important and interesting to explore more deeply because of his character. The purpose of this study was to determine the strategy and role of Sultan Amai's da'wah in Gorontalo and to determine the development of Islamic da'wah during his leadership. This research is a descriptive qualitative research with data collection techniques namely observation, interviews and documentation, which then the data that has been obtained is then studied, analyzed and interpreted in order to facilitate in drawing conclusions. The results of this study indicate that Sultan Amai's da'wah strategy in spreading Islam to the people of Gorontalo is through marriage, politics, building a network of Gorontalo clerics, and art as a medium of da'wah to the community. The Islamization of Gorontalo developed because of his role as king and the Islamic preacher of Gorontalo. The non-coercion, friendliness and civility carried out by Sultan Amai in preaching which is made into the principles of the life of Syara' which is customary, and the customs that are required.
Co-Authors Chema, Rusnan Dian Adi Perdana, Dian Firman, Muhammad Jihad Makalunsenge, Fikri Perdana, Dian Adi Usman, Fatmawaty H.