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All Journal Ihsanniat: Jurnal Pengabdian Kepada Masyarakat
Laila, Ratih Ika Wulan Dari
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Religion Education Environmental Science Social Sciences Other

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Digital Marketing Assistance for Coconut Products to Improve the Economy of Village Communities Suib, Mohammad Syaiful; Yulianti; Shaleha, Siti Hajar; Laila, Ratih Ika Wulan Dari; Mutiara, Nur; Lestari, Angel Mareta Eka Ayu
Ihsanniat: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2024): Ihsanniat
Publisher : LP3M STAI At-Tahdzib Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61181/ihsanniat.v1i1.449

Abstract

This report discusses the Digital Marketing Strategy for Coconut Production to Improve the Community Economy in Sentul Village, Gading District, Probolinggo Regency, East Java, in increasing sales volume through e-commerce platforms. This assistance aims to increase knowledge and skills in Sentul Village in managing coconut production, digital marketing strategies and online sales. The assistance method used is training and direct assistance in managing coconut production through digital marketing. The results of the mentoring show a significant increase in digital marketing strategies for coconut production in Sentul village after participating in the mentoring program. This increase is attributed to increased knowledge and skills in Sentuk Village in coconut production, digital marketing strategies and online sales.
Co-Authors Lestari, Angel Mareta Eka Ayu Mohammad Syaiful Suib Mutiara, Nur Shaleha, Siti Hajar Yulianti