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All Journal Jurnal Industri Pariwisata jabdimasunipem
Andrianto, Theo
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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POKDARWIS SATUPAM: MENGGAPAI KESADARAN MASYARAKAT MELALUI BRANDING SAPTA PESONA Hendratno, Gabriela; Andrianto, Theo; Christoper, Stanley Gracius; Natanael, Willie; Setiawan, Budi
Jurnal Industri Parawisata Vol 8 No 1 (2025): Jurnal Industri Pariwisata JULY 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v8i1.2928

Abstract

Kelompok Sadar Wisata (Pokdarwis) adalah komunitas lokal yang membantu proses pengelolaan kampung wisata maupun desa wisata. Pokdarwis ini memiliki peranan penting dalam perkembangan kampung wisata. Melalui pendekatan dengan branding Sapta Pesona yang terdiri dari aman, tertib, bersih, sejuk, indah, ramah, dan kenangan, Pokdarwis Satupam berusaha untuk memberikan kesadaran kepada masyarakatnya pentingnya peran aktif masyarakat dalam mengelola kampung wisatanya. Penelitian ini bertujuan untuk mengetahui cara Pokdarwis Satupam dapat menggapai kesadaran masyarakat melalui branding Sapta Pesona. Penelitian ini menggunakan metode penelitian kualitatif berupa dokumentasi, observasi dan wawancara mendalam dengan pengelola Kampus Wisata Satupam. Hasil dari penelitian ini memberikan kesadaran bagi masyarakat local terkait pentingnya branding Sapta Pesona untuk mengembangkan Kampung Wisata Satupam. Branding Sapta Pesona yang dilakukan oleh Pokdarwis Satupam, yaitu menggunakan papan Sapta Pesona dan komunikasi pemasaran melalui sosial media yang dapat memberikan kesan yang kuat dan menciptakan ingatan jangka panjang kepada masyarakat lokal maupun wisatawan.
PENGADAAN SARANA TEMPAT SAMPAH DAN PENINGKATAN KESADARAN HYGIENE DAN SANITASI UMKM BERBASIS EDUKASI PARTISIPATIF DI RW 07, DESA RANCAGONG, KABUPATEN TANGERANG Luinika, Zefanya Tesa; Thoriq, Muhammad; Nathania, Nadia Anastasya; Andrianto, Theo; Setiawan, Budi
Jurnal Abdimas Universitas Insan Pembangunan Indonesia Vol. 4 No. 2 (2026): Agustus-2026
Publisher : LPPM Universitas Insan Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jabdimasunipem.v4i2.143

Abstract

Environmental cleanliness issues and the low level of hygiene and sanitation awareness among MSME actors are the main concerns in RW 07, Rancagong Village, Tangerang Regency. The absence of waste bins in each neighborhood unit has led to open burning practices that negatively impact health and the environment. Furthermore, local MSME actors lack proper knowledge of food hygiene and sanitation practices. This community service project aims to improve environmental hygiene and sanitation awareness through two main strategies, for the first is providing waste bins in each neighborhood unit and the second is about conducting participatory educational socialization on hygiene and sanitation practices targeted at MSMEs. This study employs a qualitative approach with data triangulation methods, including observation, interviews, and literature review. The results demonstrate that the provision of waste bins effectively reduces open burning habits, while the socialization significantly increases MSME actors’ awareness and knowledge of proper hygiene in food production. This program is expected to serve as an effective model for improving local environmental and public health through community empowerment.
Co-Authors Budi Setiawan Christoper, Stanley Gracius Hendratno, Gabriela Luinika, Zefanya Tesa Natanael, Willie Nathania, Nadia Anastasya Thoriq, Muhammad