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p-Index From 2021 - 2026
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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Indrawan, Robby
Unknown Affiliation
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran untuk Meningkatkan Nilai Jual Bagi Usaha Mikro, Kecil dan Menengah di Pasar Tanah Abang Indrawan, Robby; Marbu Linko, Bagas
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3532

Abstract

Marketing is the most important aspect in business. There are many ways to market products or services, one of which is social media. Social media is an online medium where users can easily participate, share and create content including blogs, social networks, wikis, forums and virtual worlds. Blogs, social networks and wikis are the most popular forms of social media used by people, Tiktok is an application that provides unique and interesting special effects as a marketing medium. The aim of this study is to analyze the use of TikTok social media as a marketing medium to increase the selling value of UMKM at Tanah Abang Market. This study uses a qualitative approach with a case study method collected through observation, interviews and literature study. According to the findings of this study, Tiktok is an effective marketing medium for increasing sales.  
Komunikasi Edukatif Melalui Media Sosial pada Karyawan PT. Bank Mandiri (PERSERO) Tbk Wealth Management Group (WMG) Indrawan, Robby
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6510

Abstract

This research aims to explore educational communication practices carried out via social media among PT employees. Bank Mandiri (Persero) Tbk Wealth Management Group (WMG). With the increasingly rapid development of technology, social media has now become one of the main channels for disseminating information, including for educational and training purposes for employees. The main focus of this research is how the use of social media as an educational communication tool can increase the knowledge and skills of employees in the WMG environment. This research approach uses qualitative methods with in-depth interview techniques and observations related to the implementation of educational communication by Bank Mandiri management. Research findings show that social media such as Tiktok, Instagram, and LinkedIn are effectively used to convey educational material to employees. Overall, it is hoped that this research can provide insight for companies to maximize the use of social media as a means of educational communication in the banking sector.
Co-Authors Marbu Linko, Bagas