Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Erika Yosita Putri
Unknown Affiliation
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi Personal Branding Konten Kreator Melalui Media Sosial Tikok Erika Yosita Putri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3538

Abstract

In this digital era, social media, especially TikTok, has become a favored medium among the Indonesian public. TikTok has emerged as one of the social media platforms with a broad reach for sharing various types of information. Many TikTok users have become content creators, utilizing TikTok to disseminate their content. This study aims to determine the communication strategies of film review content creators to build personal branding and secure collaborations with production houses. This research employs qualitative methods and a case study approach. The case study approach is used to provide an in-depth description of how the creator @adhehdyt manages and develops strategies related to personal branding through data collected via interviews, social media content analysis, and the collection of the creator’s documentation.. Keywords: Personal Branding, Tiktok, @adhehdyt, Social Media,Communication
Pemanfaatan Media Sosial dalam Memperbaiki Reputasi Content Creator Tiktok “Willie Salim” Erika Yosita Putri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6536

Abstract

This research provides an overview to find out how the utilization of social media, especially TikTok in increasing the reputation of content creator Willie Salim. TikTok is the most superior social media today compared to other social media. TikTok is an application that is widely used among the younger generation because TikTok provides a lot of entertainment and opportunities to build and improve their reputation. Reputation is an important asset that content creators must have, especially Willie Salim because if their reputation is good it can attract followers and attract cooperation and vice versa, a negative reputation can greatly hinder a content creator's career. The purpose of this research is to understand how Willie Salim handles reputation-related issues through strategic responses to crises and managing public perception. Using a qualitative approach, this research explores Willie Salim's experiences and strategies in utilizing TikTok and other social media platforms. Based on reputation management theory, this research focuses on how important public image management is, emphasizing the role of performance and communication in building reputation. The researcher wanted to show that Willie Salim actively interacts with his audience through relevant content, which encourages transparency and trust, especially through features such as live streaming. This research provides insights for creators facing similar challenges, emphasizing the need for consistent communication and proactive engagement with audiences to rebuild and maintain a positive reputation in the digital age.
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