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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Publik: Jurnal Ilmiah Bidang Ilmu Administrasi Negara
Sukma, Dini Artika
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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EVALUASI PROGRAM RUMAH PADAT KARYA VIADUCT BY GUBENG DI KECAMATAN GUBENG Sukma, Dini Artika; Zamba, Marisca Trianita; Arsadi, Sabillah Dewi Wahyu Rizqika; Salsabila, Diah Arini; Anisykurlillah, Rosyidatuzzahro
Jurnal Publik Vol. 19 No. 01 (2025): Jurnal Publik: Jurnal Ilmiah Bidang Ilmu Administrasi Negara
Publisher : Program Pasca Sarjana Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jp.v19i01.549

Abstract

The Viaduct by Gubeng Labor-Intensive Housing Program was initiated by the government as an effort to address the socio-economic impacts following the Covid-19 pandemic, particularly for the poor communities in Surabaya City. This program offers labor-intensive training and employment to improve welfare and reduce dependence on direct assistance. This study aims to evaluate the implementation of the Viaduct by Gubeng program using the CIPP evaluation model, which includes context, input, process, and product dimensions. The method employed is descriptive qualitative with data collection techniques such as interviews, observations, and documentation. The results indicate that the program successfully targets the appropriate groups and effectively reduces unemployment rates. The program has also utilized assets and funds efficiently, however, challenges remain regarding participant work motivation, an inadequate incentive system, and limited evaluation and two-way communication. Overall, Viaduct by Gubeng is considered innovative and worthy of being a model for empowerment programs but still requires improvements in human resource management and worker welfare to ensure the program’s long-term sustainability.
Pemberdayaan UMKM Lokal Melalui Integrasi Website Desa sebagai Media Pemasaran Digital di Desa Pentadu Barat: Empowering Local MSME through the Integration of Village Website as a Digital Marketing Platform in Pentadu Barat Village Kartika, Dhian Satria Yudha; Sukma, Dini Artika; Lasarudin, Alter; Luawo, Salma Rivani
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 1 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i1.10668

Abstract

The development of digital technology has created new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach. However, in Pentadu Barat Village, MSME product promotion had previously relied on conventional methods, limiting the potential for local economic growth. Through the Community Service Program (KKN), MSMEs were integrated into the official village website, which features village profiles, MSME catalogs, articles and galleries, testimonials, and contact services. This study aims to describe the integration process and assess the role of the village website as a digital promotional medium. The research employed a qualitative descriptive approach, involving observation, data collection on business identity, and interviews with MSME actors and village officials. The findings indicate that the village website serves as an effective promotional medium, as reflected in increased visibility of local products, more structured digital documentation, and positive community responses. Nevertheless, the main challenge lies in sustainability, particularly regarding data updates and content management. With consistent management, the village website can function not only as a digital showcase but also as an instrument of community empowerment and local economic strengthening in the digital era.
Co-Authors Arsadi, Sabillah Dewi Wahyu Rizqika Dhian Satria Yudha Kartika Lasarudin, Alter Luawo, Salma Rivani Rosyidatuzzahro Anisykurlillah, Rosyidatuzzahro Salsabila, Diah Arini Zamba, Marisca Trianita