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All Journal Jurnal Ilmiah Edunomika (JIE)
Suwardianto, Rico Adi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PERAN E-PEKEN DALAM PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) UNTUK MEWUJUDKAN LESS CASH SOCIETY Suwardianto, Rico Adi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11075

Abstract

This study aims to analyze the effect of E-peken on the development of MSMEs, explain its impact on Less Cash Society, and test how E-peken affects MSMEs towards Less Cash Society. The method is quantitative research with the use of Likert scale in the questionnaire. Data was obtained from online shopping consumers through E-peken in MSMEs in Genteng Subdistrict, Surabaya City, with a sample of 30. Data analysis used the component-based SEM method with PLS as an analytical tool. The results of the analysis show that the application of E-peken is proven to have a significant positive effect on MSME Development, with a t-statistic value that exceeds the t-table value and a p-value that is smaller than the significance level α = 0.05, indicating that the higher the application of E-peken, the higher the development of MSMEs. Secondly, the reputation of E-peken is also shown to have a significant positive effect on Less Cash Society, characterized by a t-statistic value that far exceeds the t-table and a very low p-value, confirming that a good reputation of E-peken encourages higher adoption of the Less Cash Society concept by employees. In addition, the R-Square evaluation confirms that the E-peken variable substantially explains the variation in MSME Development (59.0%) and Less Cash Society (46.8%), emphasizing the crucial role of E-peken in promoting MSME growth and reducing the use of cash in society.
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