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All Journal Jurnal Ilmiah Edunomika (JIE)
Mahmudah, Dwiyana Farizka
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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OPTIMALISASI LAYANAN APLIKASI MUAMALAT DIN (DIGITAL ISLAMIC NETWORK) UNTUK MENINGKATKAN LOYALITAS NASABAH DI BANK MUAMALAT KANTOR CABANG PEMBANTU MADIUN Mahmudah, Dwiyana Farizka; Linawati, Linawati; Rois, Fatqu
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12834

Abstract

This research was conducted against the background of the rapid growth of digital advances in banking institutions. Therefore, Muamalat bank KCP Madiun must always optimize services by following the latest updates regarding the digitization of services according to customer needs. The convenience provided in the Muamalat DIN (Digital Islamic Network) application service is expected to increase the loyalty of Muamalat bank KCP Madiun customers. This research uses qualitative methods. The data sources used in this research are primary data from interviews, observations, documentation and secondary data from books, journals and supporting references. The results of this study, optimization of Muamalat DIN application services affect the increase in customer loyalty at bank Muamalat KCP Madiun. Keywords: Muamalat DIN, loyalty and optimization of the service system
Co-Authors Linawati Linawati rois, fatqu