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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Zhaki, M. Nur
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Economics, Econometrics & Finance Education Social Sciences Other

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Transformasi Digital bagi UMKM di Desa Ngusikan: Sosialisasi dan Pendampingan Penggunaan Digital Marketing Husen, Muhammad; Bayhaki, Imam; Anandita, Septian Ragil; Mahendri, Wisnu; Taqiyuddin, Akhmad; Zhaki, M. Nur; Ibrahim, Muhammad; Andi, Muhammad; Musthofiyah, Ayu; Dianingsih, Nila
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5255

Abstract

This community service project was aimed at increasing the sales turnover of MSMEs (Micro, Small, and Medium Enterprises) in Ngusikan Village through digital marketing and administrative assistance. The project involved training and hands-on assistance in optimizing social media usage, improving branding, and completing business administration such as obtaining business licenses (NIB) and halal certification. The approach taken was a combination of workshops and field assistance with the MSMEs. The results indicate a significant improvement in the knowledge and practices of MSME actors in digital marketing, leading to a substantial increase in sales turnover and market visibility.
Co-Authors Anandita, Septian Ragil Bayhaki, Imam Dianingsih, Nila Mahendri, Wisnu Muhammad Andi Muhammad Husen, Muhammad Muhammad Ibrahim Musthofiyah, Ayu Taqiyuddin, Akhmad