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All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Saputri, Resa Agatha
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Pelayanan, Kepercayaan, dan Kualitas Produk terhadap Minat Beli Konsumen Ayam Keprabon Saputri, Resa Agatha; Anindita, Meisya Laura
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 4 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i4.1171

Abstract

Consumer purchasing interest is influenced by various factors, including service quality, trust, and product quality. Ayam Keprabon as a culinary business actor needs to ensure that these three aspects run optimally. Good service increases satisfaction, trust creates loyalty, and quality products are the main reason consumers buy. All three play an important role in shaping consumer purchasing decisions. By considering these factors, Ayam Keprabon can increase competitiveness and maintain customer loyalty.
Co-Authors Anindita, Meisya Laura