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All Journal ATRABIS: Jurnal Administrasi Bisnis (e-Journal)
shinta chamelia
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Decision Sciences, Operations Research & Management

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Pengaruh E-Rating dan Kepercayaan Terhadap Keputusan Pembelian (Studi Pada Pembeli Produk Eticha di Akun Shopee Eticha_Mojokerto) shinta chamelia; Any Urwatul Wusko
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 2 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i2.1491

Abstract

Abstract : This research was conducted to determine "The Influence of E-Rating, and Trust in Purchasing Decisions (Study on Eticha Product Buyers on Eticha_Mojokerto Shopee Accounts)" The strategy used in this study was associative research with a quantitative approach, by distributing questionnaires as a data collection technique. The sampling method used is purposive sampling, which is a sampling technique in which people are selected as samples according to the purpose of conducting research, the sample used is 100 respondents through questionnaires. The data analysis method used in this study is Multiple Linear Analysis. The results of the study state that: (1) The E-Rating variable has no significant effect on purchasing decisions at the shopee marketplace. (2) The Trust variable has a significant effect on purchasing decisions on the marketplace shopee. (3) E-Rating and Trust variables simultaneously influence purchasing decisions on the shopee marketplace.
Co-Authors Any Urwatul Wusko