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Bozorova Sitora Kodirovna
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The Ability to Form a Brand of The Tourist Destination of Bukhara Based on The Existing Image Bozorova Sitora Kodirovna
International Journal on Economics, Finance and Sustainable Development (IJEFSD) Vol. 3 No. 3 (2021): MARCH
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v3i3.1567

Abstract

The article discusses the ability to form a brand of the tourist destination of Bukhara based on the existing image. As well as products and services, tourism areas are leaving the global tourism market in the same historical period, when the number of travel destinations offering similar types of travel is growing, becoming more and more global with their own brand