Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Habitat
Sari, Fennela Firman
Department of Social Economy, Faculty of Agriculture , University of Brawijaya
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Value Chain Analysis of Prol Tape Cassava in Agroindustry in Jember Sari, Fennela Firman; Anindita, Ratya; Koestiono, Djoko
HABITAT Vol 28, No 1 (2017)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.039 KB) | DOI: 10.21776/ub.habitat.2017.028.1.2

Abstract

The purpose of the study was to analyze the mapping of prol tape value chain and the critical succes factor (CSF) to define effective strategyto improve the prol tape. The sampling methods were census and snowball sampling. The data analysis methods were mapping analysis, CSF, and benchmarking. The findings showed that the agroindustrial actors spent the highest amount of money in one production process, 2,278,999.75 rupiahs, and as the consequence got the least amount of profit, 862,292.25 rupiahs. According to the agroindustry, the most criticalfactors were taste, quality, and price, while those according to the consumers were taste, quality, and expired. The factor that had highest gap score was expired (0.97) followed by innovation (0.6) and supply (0.53). Therefore, the methods of upgrading to do were process upgrading (minimizing defects in raw materials), product upgrading (improving flavors, product diversification, mentioning expiration date and increasing supply), functional upgrading (increasing machine capacity for production) and chain upgrading (shifting the chain and not involving retailers, increasing the number of stores (outlets) in strategic locations, and buying raw materials directly from tape sellers).
Co-Authors Djoko Koestiono Ratya Anindita