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SUKMA ASMARA, PUSPITA SUKARDANI MOTIF PENGHINDARAN IKLAN POP ADS DAN VIDEO ADS PADA YOUTUBE OLEH WARGANET Asmara, Sukma
The Commercium Vol. 3 No. 2 (2020): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v3i2.36506

Abstract

Penelitian ini bertujuan menganalisis motif penghindaran iklan yang dilakukan para pengakses media sosial youtube yang diduga dipengaruhi persepsi gangguan niat awal ketika mengakses youtube, persepsi kesemerawutan iklan yang muncul dalam video, pengalaman iklan buruk dimasa lalu. Tingginya pengunjung situs youtube menjadi media potensial memasang iklan namun pada sisi lain para pengunjung situs akhirnya akan terganggu dengan banyaknya iklan yang muncul ketika melihat sebuah video di youtube. Pendekatan kuantitatif dipilih untuk menjelaskan pengaruh antar variabel penelitian, data diambil menggunakan kuesioner skala likert melalui google form yang disebarkan kepada 120 responden terpilih yang memenuhi syarat inklusi. Data yang terkumpul akan dianalisis menggunakan uji regresi linier berganda. Temuan penelitian menunjukkan ada pengaruh positif dan signifikan persepsi gangguan niat awal mengakses youtube terhadap motif penghindaraan iklan pada situs youtube dengan nilai sig. 0,000
Legality Meets Efficiency: An Integrated Framework for Construction Disputes in National Strategic Projects Evidence From the Ikn Megaproject Hidayat, Taufik; Asmara, Sukma; Rusliadi, Rusliadi; Novianto, Achmad Mursid
Journal Research of Social Science, Economics, and Management Vol. 5 No. 8 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i8.1355

Abstract

Mega-scale national strategic projects, such as the development of Indonesia's new capital city (Ibu Kota Nusantara, IKN), situate construction contracts within a highly complex legal environment shaped by multi-party participation, substantial economic value, and heightened public interest considerations. Such complexity increases the risk of construction disputes that may adversely affect not only the contractual relations of the parties but also project continuity and overall legal certainty. This article develops an integrated construction dispute resolution framework that reconciles contractual enforceability and compliance with governing law with procedural efficiency in dispute resolution. Through a doctrinal and conceptual analysis of construction dispute resolution mechanisms—namely litigation, arbitration, and Alternative Dispute Resolution (ADR) processes such as mediation, negotiation, and Dispute Boards—the study demonstrates that embedding ADR mechanisms within well-drafted and enforceable dispute resolution clauses enhances the effectiveness of dispute management without diluting legal certainty. The proposed framework emphasizes the role of tiered dispute resolution clauses and escalation procedures as risk allocation and dispute avoidance tools, operating both preventively and remedially throughout the project life cycle. This study contributes to the refinement of construction contract drafting and dispute system design in national strategic projects and offers normative guidance for policymakers, contract drafters, and construction law practitioners in developing responsive and sustainable dispute resolution regimes.