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S.Sos., M.I.Kom., Mutiah
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Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Event Marketing Video Call K-Pop Terhadap Brand Awareness Mecimapro Pada Masa Pandemi Yulfininda, Daffa Amalia; S.Sos., M.I.Kom., Mutiah
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47671

Abstract

Pada penelitian ini memiliki tujuan untuk menyelidiki adanya pengaruh event marketing video call K-Pop terhadap brand awareness Mecimapro pada masa pandemi serta untuk mengetahui tingkatan atau berapa besar capaian dari pengaruh tersebut. Adanya keterbatasan aktivitas dikarenakan pandemi, Mecimapro sebagai jasa promotor musik menyelenggarakan event video call K-Pop untuk tetap menjaga atau memperluas awareness terhadap target pasar ditengah maraknya krisis ekonomi pada beberapa sektor perusahaan. Melalui event tersebut Mecimapro mengajak target pasar untuk merasakan pengalaman baru bersama idol dengan video call 1:1 dan melakukan strategi komunikasi pemasaran tersebut agar lebih dikenal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan menggunakan teknik pengumpulan data kuesioner dengan alat ukur skala likert. Proses pengolahan data yang digunakan yaitu uji korelasi dan uji regresi linear sederhana. Hasil penelitian yang diperoleh yaitu terdapat pengaruh yang signifikan antara event marketing video call K-Pop terhadap brand awareness Mecimapro dengan capaian pengaruh sebesar 45.3% secara positif dan searah. Dari hasil analisis data juga dapat diketahui bahwa event marketing video call K-Pop memiliki nilai intensitas yang tinggi terhadap partisipan sehingga dapat memberikan awareness pada Mecimapro. Maka dari itu dapat disimpulkan bahwa apabila event marketing meningkat, maka brand awareness juga mengalami peningkatan.
POLA KOMUNIKASI IBU SINGLE PARENT DALAM MENDIDIK ANAK USIA REMAJA DI MOJOKERTO Putri, Salsabila Karina; S.Sos., M.I.Kom., Mutiah
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58591

Abstract

In 2022, there will be 4,253 couples in Mojokerto who will divorce, the causes are quarrels, economicproblems, polygamy and apostasy. Jetis District in Mojokerto has the highest divorce rate, which has animpact on the increasing number of single parents. Divorce not only has an impact on husband and wife,but also on children, especially teenagers. The impact includes feelings of insecurity, loneliness, andfeelings of guilt in children. Researchers used a qualitative approach with phenomenological methodsand three communication patterns, namely, Authoritarian, Authoritative, and Permissive. The researchresults showed that of the 6 single parents studied, the family communication patterns applied varied,including Authoritarian, Authoritative, and Permissive. This research aims to understand how singleparent mothers' communication patterns influence their relationships with their teenage children and theformation of teenagers' self-concept. In facing the challenging teenage years, effective communicationbetween single parents and children is very important to ensure healthy development and a goodrelationship between the two. The research results showed that of the 6 single parents in Jetis, Mojokerto,there were variations in the family communication patterns they adopted. Most use authoritative patterns which have been proven to be effective in educating teenagers. proven authoritative, suitable for use bysingle parents educating teenage children.
Co-Authors Putri, Salsabila Karina Yulfininda, Daffa Amalia