Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal THE COMMERCIUM
S.Sos., M.I.Kom., Mutiah,
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI CO-BRANDING ANTARA AZARINE DAN MARVEL DALAM MENINGKATKAN PENJUALAN PRODUK Hardiyanti, Marsa Faaiza; S.Sos., M.I.Kom., Mutiah,
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58879

Abstract

Co-branding strategies have become a popular approach for companies to increase the visibility and sales oftheir products by leveraging the strength of established brands. In this context, this research explores the collaboration between Azarine, a leading cosmetics brand, and Marvel, an entertainment company widely known for its iconic superhero characters. This research aims to analyze the co-branding strategy used by Azarine and Marvel and its impact on product sales. The research method used is case analysis by collecting data from various sources including interviews with company management and consumer surveys. The analysis results show that the collaboration between Azarine and Marvel has succeeded in creating unique cosmetic products with a superhero theme that are liked by fans of both brands. Integrated marketing strategies, including social media campaigns, advertising, and promotional appearances at special events, have been effective in increasing brand awareness and consumer interest.
Co-Authors Hardiyanti, Marsa Faaiza