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All Journal THE COMMERCIUM
Maudia, Laurita
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Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH PROMOSI INSTAGRAM @SSCHILDSIDOARJO TERHADAP MINAT MENJADI RELAWAN PADA PROGRAM KELAS MERDEKA SAVE STREET CHILD SIDOARJO: (Studi Pada Relawan Komunitas Save Street Child Sidoarjo) Maudia, Laurita; Sukardani, Puspita
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.60967

Abstract

Promotion is not only relevant to for-profit companies or organizations, but also essential for a community or non-profit organization. The presence of the Save Street Child Sidoarjo community is a response to the social issue of street children in Sidoarjo, particularly in the field of education. This community has carried out a series of promotional efforts aimed at increasing volunteer interest as educators in the Kelas Merdeka program run through the Instagram account @sschildsdioarjo. This study aims to determine the influence of Instagram promotion @sschildsidoarjo on interest in becoming volunteers in the Free Class program of Save Street Child Sidoarjo. The research is a correlational quantitative study with a simple linear regression method. The results of this study indicate that Instagram promotion has a positive and significant influence on the dependent variable, Interest. This means that the better the promotion conducted through Instagram @sschildisodarjo, the more it will increase someone's interest in becoming a volunteer in the Kelas Merdeka program of Save Street Child Sidoarjo. The high percentage of influence at 59.2% indicates that the Instagram promotion efforts @sschildsidoarjo have successfully created a significant impact in increasing individuals' interest in participating as volunteers in the Kelas Merdeka program.
Co-Authors Sukardani, Puspita