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All Journal JURNAL MANAJEMEN PENDIDIKAN Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Utami, Dewi Tri
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Pengaruh Tingkat Pendidikan dan Pengangguran Terhadap Pendapatan Masyarakat di Indonesia Zilda, Alfina Taskiyatul; Pramita, Cintaning Harda; Apriliyana, Mekar Icha; Pramana, Aurellia Bunga Ardellia; Mega, Dewani Anindita; Utami, Dewi Tri
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 3 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i3.483

Abstract

This study aims to analyze the impact of education level, population size, and income on the unemployment rate in Indonesia. Based on regression analysis, the results indicate that these three factors significantly influence unemployment. Education plays a crucial role in reducing unemployment, as higher education levels increase individuals' opportunities to secure suitable employment. A growing population without a corresponding increase in job creation can exacerbate unemployment. Moreover, higher income reflects an advancing economy and is associated with lower unemployment rates. To mitigate unemployment, it is recommended to improve access to quality education, provide skill training aligned with labor market demands, and implement policies that support job creation. Further research is needed to explore other factors affecting unemployment and to assess the impact of government policies in fostering inclusive and sustainable job creation.
Pengaruh EWOM dan Pemasaran Digital terhadap Keputusan Pembelian melalui Identitas Merek pada Produk Tolak Angin : Keyakinan Konsume Terhadap Merek sebagai Moderasi Utami, Dewi Tri; Isa, Muzakar
JURNAL MANAJEMEN PENDIDIKAN Vol 14, No 1 (2026): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v14i1.13066

Abstract

THE INFLUENCE OF EWOM AND DIGITAL MARKETING ON PURCHASING DECISIONS THROUGH BRAND IDENTITY ON TOLAK ANGIN PRODUCTS: CONSUMER CONFIDENCE IN BRANDS AS MODERATIONThis study aims to analyze the influence of digital competence represented through Electronic Word of Mouth (EWOM) and digital marketing on consumer purchasing decisions for Tolak Angin herbal packaged products, with brand identity as a mediating variable and consumer brand belief as a moderating variable. Using a quantitative approach, the study involved 313 respondents who had purchased or intended to purchase Tolak Angin, selected through purposive sampling. Data were analyzed using SmartPLS 4 through outer model testing, inner model testing, and hypothesis testing. The findings show that EWOM and digital marketing have a positive and significant effect on brand identity. A strong brand identity subsequently enhances consumer purchasing decisions, and consumer belief in the brand also shows a positive direct effect on purchasing decisions. However, contrary to the initial hypothesis, consumer brand belief does not significantly moderate the relationship between brand identity and purchasing decisions. This indicates that although brand belief has a direct impact, it is not strong enough to reinforce the effect of brand identity on purchasing behavior. Overall, the results highlight the importance of strengthening digital communication strategies through both EWOM and digital marketing in enhancing the brand identity of Tolak Angin. A strong brand identity remains the key determinant influencing consumer purchasing decisions for this modern herbal product.
Co-Authors Apriliyana, Mekar Icha Mega, Dewani Anindita Muzakar Isa Pramana, Aurellia Bunga Ardellia Pramita, Cintaning Harda Zilda, Alfina Taskiyatul