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p-Index From 2021 - 2026
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All Journal SJEE (Scientific Journals of Economic Education) Journal of Management, Education and Communication
Yanti, Aulia Rahma
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Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Komunikasi Pemasaran Brand Skincare Mako by Seris dalam Meningkatkan Engagement melalui Media Sosial Yanti, Aulia Rahma
Journal of Management, Education and Communication Vol. 1 No. 3 (2023): November
Publisher : Dimar Jaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64685/jmec.v1i2.11

Abstract

The aim of the research is to understand the marketing communication strategy for the Skincare Mako by Seris brand to increase engagement on social media. This research uses descriptive qualitative research methods. The research results show that the marketing communication strategy for the skincare brand Mako by Seris utilizes the golden time, namely the first three seconds with clickbait sentences. Apart from that, the marketing communication strategy for the Skincare Mako by Seris brand uses soft selling and hard selling marketing communication elements in conveying information by constructing organized sentences. The total engagement obtained through TikTok video content per week is 0.65% of the overall results (2.55%). This figure is still below the average engagement standard at the normal level, namely 5.3%. For this reason, Mako by Seris held live streaming activities to increase its performance and succeeded in increasing consumer engagement by 1.6% weekly.
Analisis Perlindungan Hukum Konsumen dalam Transaksi Digital di Indonesia Dewi, Amelia Permata; Rahmadani, Fitri; Yanti, Aulia Rahma; Saputra, Boga
SJEE (Scientific Journals of Economic Education) Vol 10, No 1 (2026): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v10i1.312

Abstract

This study examines legal protection for customers in digital transactions and the effectiveness of existing regulations, including the Consumer Protection Regulation, the Electronic Information and Transactions (ITE) Regulation, and the Personal Data Protection Regulation. Using a normative juridical approach, the study found that the legal framework is quite comprehensive, but its implementation is still hampered by weak oversight, low digital literacy, and limited dispute resolution mechanisms. The study concludes that there is a need to strengthen law enforcement, improve digital literacy, and optimize the role of business actors in transparency, data security, and after-sales service. Thus, the development of digital technology is changing consumer transaction patterns in Indonesia by providing convenience and efficiency, but also giving rise to risks such as fraud, unclear information, and misuse of personal data.
Co-Authors Dewi, Amelia Permata Fitri Rahmadani, Fitri Saputra, Boga