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All Journal Journal Creative Economics and Trading Halal Ecosystem
Arum, Dwi Purnama
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Economics, Econometrics & Finance

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Pengaruh Harga Dan Kualitas Pelayanan Islami Terhadap Kepuasan Pelanggan Pada Bengkel Anugrah Motor Arum, Dwi Purnama; Suryaningsih, Sri Abidah
Journal Creative Economics and Trading Halal Ecosystem Vol. 3 No. 02 (2025): Journal CETHE November 2025 [in Progress]
Publisher : GERASI INSAN NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56404/cethe.v3i02.182

Abstract

This study aims to identify the influence of prices and Islamic service quality on customer satisfaction at Anugah Motor workshop. This study used a quantitative method with regression analysis using the SPSS 25 version. The instrument used questionnaires and they were distributed to 100 respondents. The determination of the respondents used a purpose sampling technique. The distribution of the questionnaire was carried out both online and offline. Respondents' answers were measured using a Likert scale. The results of the analysis showed that partially, the price variable did not have a positive and significant influence on customer satisfaction. Besides, the Islamic service quality variable partially had a positive and significant influence on customer satisfaction. Simultaneously, the price and Islamic service quality variables had a positive and significant influence on customer satisfaction
Co-Authors Sri Abidah Suryaningsih