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All Journal Journal Of Applied Multidisciplinary Studies (JAMS)
Ibrahim, Siti Balkis Mohamed
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Religion Humanities Computer Science & IT Education Energy

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PALESTINIAN SOLIDARITY AND THE DYNAMICS OF BOYCOTT MOVEMENTS: A SOCIAL IDENTITY THEORY PERSPECTIVE Basir, Siti Norayu Mohd; Sultan, Nor Hafizan Habib; Johanis, Mohd Arsad; Ibrahim, Siti Balkis Mohamed
Journal Of Applied Multidisiplinary Studies Vol 1 No 1 (2024): November 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

The Israel-Palestine conflict is a longstanding issue, deeply rooted in decades of history, religion, politics, and resource disputes. This conflict has resulted in numerous military confrontations, with over 35,000 Palestinians losing their lives since October 7, 2023. Despite peace efforts such as the Oslo Accords, achieving lasting peace requires a significant political commitment. In response, Palestinian solidarity movements—through protests, humanitarian aid, and economic boycotts targeting Israel—seek justice and the restoration of land rights. This study examines boycotting Israeli-related products and services as a global solidarity action in opposition to Israel’s war crimes and oppression of Palestinians. Drawing on Social Identity Theory (SIT) by Henri Tajfel and John Turner, it illustrates how individual identities are shaped not only by personal traits but also by belonging to social groups with shared values and objectives. The boycott fosters a collective identity committed to justice. Furthermore, social media amplifies global awareness, mobilizing individuals and organizations to apply economic pressure on Israel to end its Zionist atrocities
Co-Authors Basir, Siti Norayu Mohd Johanis, Mohd Arsad Sultan, Nor Hafizan Habib