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All Journal Jurnal Actual Organization Of Economic ( Jago-e)
Ni Ketut Murdani, S.Sos, SE, MM
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH SOCIAL MEDIA INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN SURVEY TERHADAP KONSUMEN ROYAL ORCHID RESTO I Wayan Agus Juliana; Ni Ketut Murdani, S.Sos, SE, MM; Ni Luh Indiani., SE., MM
Jurnal Actual Organization Of Economic Vol. 4 No. 04 (2023): Jurnal Actual Organization Of Economic (JAGO-E)
Publisher : LPPM STIE Mujahidin

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Abstract

Restaurant is a physical component of tourism, which functions as one of the supporting tourism facilities for services, so that tourists who come to Badung Regency can easily find the various types of restaurants they want. One of the tourist destinations in Badung Regency which is always crowded with domestic tourists. This study aims to determine the influence of Instagram social media on purchasing decisions. The population uses Royal Orchind Resto consumers and a sample of 95 respondents. Methods of data collection using a questionnaire. Data analysis techniques used validity test, reliability test, classic assumption test, simple linear regression analysis, coefficient of determination test, and t test. From the results of the study, the results obtained were Instagram social media having a positive and significant effect on purchasing decisions, where a t-count value of 11.191 was obtained and a sig value of 0.000. The influence of Instagram social media on purchasing decisions is 57.4%. The advice that can be given by researchers is that Royal Orchid Resto should create more interesting content and work with celebrities to become brand ambassadors in promoting at Royal Orchid Resto, so that later there will be more likes from Instagram media users and make a price policy that is in accordance with the quality offered.
ANALISIS KESIAPAN PEGAWAI MENERIMA PERUBAHAN UNTUK PENERAPAN BALANCE SCORECARD DI LINGKUNGAN PEMERINTAHAN (STUDI KASUS BPKAD KABUPATEN GIANYAR) I Kadek Sumantra; Ni Ketut Murdani, S.Sos, SE, MM; i Putu Andini Desiyanti L., S.S., M.Hum
Jurnal Actual Organization Of Economic Vol. 4 No. 04 (2023): Jurnal Actual Organization Of Economic (JAGO-E)
Publisher : LPPM STIE Mujahidin

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Abstract

This study aims to determine the readiness of BPKAD employees in the implementation of the Balance Scorecard seen through multidimensional readiness, secondly knowing the factors that affect the readiness of BPKAD employees to accept changes in the application of the Balance Scorecard, and knowing the difference in employee readiness to accept changes to the application of the Balance Scorecard in the work unit and the length of work at BPKAD. This research uses 2 (two) methods, namely qualitative and quantitative. Qualitative methods are used to identify and provide indepth knowledge on the problems of applying the Balance Scorecard. The qualitative method conducted in this study used primary data obtained through in-depth interviews with the Head of the Regional Financial and Asset Management Agency (BPKAD) of Gianyar regency and several employees from the implementation team of the Balance Scorecard implementation. quantitative methods are used to provide information on employee readiness for the implementation of the Balance Scorecard. The result of this study is that readiness to change is a multidimensional construct that is influenced by trust among employees by conducting descriptive analysis, the results show that BPKAD employees are only ready for the dimensions of Appropriateness and Personal Valence. The stages in the change process have not been fully carried out by BPKAD, so BPKAD needs to improve it. The above conditions affect the overall dimension of employee readiness for the implementation of the Balance Scorecard. Hypothesis testing that has been carried out there is no significant difference in employee readiness to change on the dimensions of appropriateness, management support, and change-specific efficacy between work units and on the length of work. This means that employees' perceptions of these dimensions are not influenced by factors such as work units and length of work
Co-Authors I Kadek Sumantra i Putu Andini Desiyanti L., S.S., M.Hum I Wayan Agus Juliana Ni Luh Indiani., SE., MM