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All Journal Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Abdimas Paspama
Renny Lubis
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Developing Marketing Strategies for Student Entrepreneurship Products at SMA Negeri 1 Karo to Improve Economic Independence and Business Skills Jamaluddin, Jamaluddin; Lenta Friska Purba; Dede Ansyari Guci; Renny Lubis; Susan Novrini
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
Publisher : Abdimas Paspama

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Abstract

This community service program aims to develop effective marketing strategies for students' entrepreneurial products at SMA Negeri 1 Karo, with the goal of increasing their economic independence and entrepreneurial skills. This activity includes mentoring and assisting students in identifying potential markets for their products, as well as providing training in practical marketing techniques, including branding, social media promotion, and sales strategies. With an emphasis on developing marketing knowledge and entrepreneurial skills, this initiative is designed to empower students to manage and develop their own businesses, ultimately supporting their personal growth and future career opportunities. The program is expected to not only enhance students' business insights but also foster an entrepreneurial spirit and independence, preparing them to face the challenges of the modern economic landscape.
Pemberdayaan Petani Lokal melalui Digital Marketing di Desa Karang Anyar Kecamatan Beringin Kabupaten Deli Serdang Jamaluddin, Jamaluddin; Renny Lubis; Susan Novrini; Pinondang Nainggolan; Reyndi Fernando Santoso
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6890

Abstract

This community service program was implemented with the aim of improving the skills of local farmers in Karang Anyar Village in utilizing digital marketing to expand the market for agricultural products. The main challenges faced by partners were limited technological understanding, dependence on middlemen, and limited market access, which made product prices less competitive. Activities were carried out through training, mentoring in digital content creation, introduction to e-commerce, and implementation of social media-based marketing strategies. Methods used included an extension approach, hands-on training, and performance evaluation through online sales monitoring. The results of the program showed an increase in farmers' understanding of smartphone use, 78% of participants were able to create product photo content, and 65% had registered on digital platforms such as Facebook Marketplace, WhatsApp Business, and Tokopedia. Furthermore, sales increased by an average of 20% within one month of the program. In conclusion, digital marketing has proven to be an effective strategy for increasing the competitiveness of local farmers in the digital economy era. This program is recommended to be continued through ongoing partnerships with village officials and farmer groups.
Co-Authors Dede Ansyari Guci Jamaluddin Jamaluddin Lenta Friska Purba Pinondang Nainggolan Reyndi Fernando Santoso Susan Novrini