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All Journal JAMAIKA: Jurnal Abdi Masyarakat Jurnal Ilmu Komputer
Faizura Zadri
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Analisis Sentimen Publik Terhadap Peluang Timnas Indonesia Lolos ke Piala Dunia 2026 Dengan Algoritma Naïve Bayes dan Random Forest Faizura Zadri
Jurnal Ilmu Komputer Vol 3 No 1 (2025): Jurnal Ilmu Komputer (Edisi Juli 2025)
Publisher : Universitas Pamulang

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Abstract

Football is a sport that is highly anticipated by the Indonesian people in 2025. This enthusiasm increases with the opportunity for the Indonesian national team to compete in the world's biggest football event, the 2026 World Cup which will be held in Canada, Mexico and the United States. There are various public opinions regarding Indonesia's chances of qualifying for the event, ranging from optimistic to pessimistic. This study was conducted to analyze public sentiment towards the chances of the Indonesian national team qualifying for the 2026 World Cup using the Naïve Bayes and Random Forest algorithms. The test results show that Naïve Bayes produces an accuracy of 79.6%, while Random Forest has the highest accuracy, which is 87.3%. Sentiment analysis using Random Forest shows that the majority of public sentiment is Neutral, which is 66.34%. This finding indicates that in general, the public is still doubtful or unsure about the chances of the Indonesian national team to qualify for the 2026 World.
IMPLEMENTASI DIGITAL MARKETING BERBASIS AI SEBAGAI UPAYA PENINGKATAN KOMPETENSI SISWA SMK YASINDO PARUNG Fauziah, Eva; Faizura Zadri; Philip Sun Bunaryo
JAMAIKA: JURNAL ABDI MASYARAKAT Vol 6 No 3 (2025): OKTOBER
Publisher : Universitas Pamulang

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This community service activity aims to improve participants' knowledge and skills in implementing Artificial Intelligence (AI)-based digital marketing as an effective promotional strategy in the digital era. This training covers basic digital marketing concepts, an introduction to AI technology, and the application of various AI tools such as ChatGPT, Canva AI, Google Analytics, and ManyChat in content creation, data analysis, and customer service automation. Through interactive outreach methods, case studies of well-known brands such as Domino's Pizza, Shopee, and Spotify, and hands-on training, participants learned how AI improves the efficiency, personalization, and accuracy of digital marketing strategies. The training results demonstrated improved participant skills in creating creative content, automatically managing social media, and analyzing data-driven consumer behavior. Therefore, utilizing AI in digital marketing is a strategic step to strengthen competitiveness, promotional efficiency, and sustainable innovation among businesses and creative individuals.
Co-Authors Eva Fauziah Philip Sun Bunaryo