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Journal : Innovative Journal of Community Engagement (IJCE)

Program Pembinaan UMKM Desa Sidodadi: Membangun Kunci Sukses Warga dalam Berwirausaha Enanto Harun Satrio; UM, Bagas Dwi Ardianto; UM, Dina Shofiana; Karina Aurel Naviezenia; Muhammad Zainur Rifqi; Meyshela Gracia; Wildan Kanzul Fikri; Dika Aurelya Aleandra Taroreh; Reihan Fitroh Aldisar; Abdul Rahman Prasetyo
Innovative Journal of Community Engagement Vol. 1 No. 2 (2025): Innovative Journal of Community Engagement
Publisher : Nexus Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63011/ijce.v1i2.7

Abstract

The development of Usaha Mikro, Kecil, dan Menengah (UMKM) is an important step in improving the economic welfare of rural communities, such as in Sidodadi Village, which is rich in local businesses such as chip, tempeh, tofu, and dairy production. This program was designed to address various challenges faced by UMKM, particularly in the areas of marketing, access to technology, and business management. Through training methods involving entrepreneurship experts, the activities provided knowledge about digital marketing strategies and sales techniques, such as closing techniques via WhatsApp and selling on e-commerce platforms. Evaluation results showed an increase in residents’ understanding of digital marketing as well as better collaboration among UMKM actors. Through a participatory approach, residents were actively involved and encouraged to innovate and collaborate in reducing production costs. This program had a positive impact on enhancing the competitiveness of UMKM in Sidodadi Village in broader markets and is expected to serve as a foundation for the sustainability of the village economy.
Pendataan Masyarakat sebagai Fondasi Perencanaan SDGs di Desa Sidodadi, Kecamatan Ngantang, Kabupaten Malang Taroreh, Dika Aurelya Aleandra; Dina Shofiana; Karina Aurel Naviezenia; Bagas Dwi Ardianto; Muhammad Zainur Rifqi; Meyshela Gracia; Wildan Kanzul Fitri; Enanto Harun Satrio; Reihan Fitroh Aldisar9; Abdul Rahman Prasetyo
Innovative Journal of Community Engagement Vol. 1 No. 2 (2025): Innovative Journal of Community Engagement
Publisher : Nexus Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63011/ijce.v1i2.8

Abstract

The community survey in RT 12, Sidodadi Village, Ngantang District, Malang Regency, was carried out to obtain a comprehensive overview of the social, economic, and demographic conditions as a foundation for planning village development programs in line with the Sustainable Development Goals (SDGs). Using a quantitative method through door-to-door interviews, a total of 47 households participated in the survey, which collected data related to employment, health status, education level, household conditions, and social assistance received. The findings show that the majority of respondents work in the agricultural sector and dairy cattle farming, with some households recorded as recipients of social assistance, and relatively low levels of education, which indicates an urgent need to improve access to education and skills training. Although there were challenges such as respondents’ limited time and their lack of understanding of the survey’s purpose, the collected data is sufficiently representative to support more effective planning of the Village SDGs program. Thus, focusing on the agricultural and dairy farming sectors, improving access to education, and encouraging active community participation are essential to enhance the quality of life in Sidodadi Village.